Take Advantage of the Mobile Platform

Mobile advertising is the platform for brands. When it comes to driving brand awareness, brand favorability and purchase intent, mobile ads significantly outperform other media types.

The challenge is that the majority of options available in the current mobile marketing landscape offer a combination of a poor user experience and minimal brand impact.

Adfusion's mobile advertising platform offers a new way for brands to engage with consumers in a way that is relevant, measurable and effective. It’s a performance-based solution that is completely turnkey, including creative and custom development.

Why it works

• Efficient, cost-effective targeting: Adfusion finds your audience on top mobile media sites where consumers opt-in to engage with your brand. Learn more about the power of self-selection.
• Pay-for-performance solution: Mobile users who self-select to engage with your brand are brought to your Mobile Engagement page hosted on consumercompass.com. This eliminates the need for a custom mobile site, provides authentic off-site engagement and it's completely turnkey.
• Meaningful consumer engagement: In addition to branded content, your mobile marketing campaign page includes campaign-specific engagement widgets such as social media, photo/product galleries, video, click-to-call, store locator, instant coupon and more. Adfusion's ability to develop custom engagement functionality gives consumers multiple ways to interact with your brand.
• Comprehensive reporting: You gain detailed insight into how your target audience is interacting with your mobile brand assets. Performance is measured real-time and available 24/7.

Mobile media usage has grown 22% year over year with December 2010 seeing 18.4 million additional mobile media users.

- March 15, 2011 comscore