Solutions: Direct Response

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Find Consumers with Content-based Ads

As a direct response advertiser you are looking for cost-efficient ways to get your product or service in front of consumers and drive them to take action.

The challenge is how do you find scale beyond the consumers actively searching for your product or service?



Adfusion's Direct Response advertising solutions find your target audience through our unique content-based ads, in a way that’s relevant, effective and measurable on a 100% pay-for-performance basis.

Why it works:

  • High-quality traffic: Adfusion finds your audience on top media sites where consumers opt-in to engage with your brand. Learn more about the power of self-selection.
  • Constant optimization: You will discover what messages best resonate with your target audience. Our platform will dynamically test multiple combinations of your campaign. This helps us, and you, understand which mix of elements ensures the best response rate. We find the optimal mix and then promote it to your target audience.
  • Comprehensive reporting: Available to you 24/7, our system generates real-time data on how your campaign is performing against its goals.
  • 2-Click: Your audience is first taken to a feature article educating them about your product or service. You only pay for the second click. The click to your landing page.
  • Click Smart: You only pay for viewers who click on your headline ad bringing them to your landing page.

Adfusion is the largest article-based platform serving billions of sponsored editorial headline impressions per month.