Media Room
Thanks for visiting our media room, where you’ll find the latest news and information about ARAnet, Inc.’s two products: ARAcontent and Adfusion. You can also check out the most recent coverage of our company and solutions.
For more information or to coordinate interviews, please contact Scott Severson at (952) 465-0188,
sseverson@aranetonline.com.
In the News
October 18, 2010 -
Convergence Means Significant Opportunity for Marketers Who Blend Best Practices from Several Disciplines –
B2C Marketing Insider
September 30, 2010 -
As Demand for Online Content Booms, So Goes ARAnet’s Growth Prospects –
TECH {dot} MN
September 20, 2010 -
Yesterday's PR Pros, Today's Chief Content Officers –
PRNews
September 13, 2010 -
5 Approaches for More Relevant Marketing –
ImediaConnection.com
July 28, 2010 -
Continuous Optimization: Four Tips to Improve ROI by Monitoring, Testing and Adapting –
B2C Marketing
July 27, 2010 -
Keeping Control of the Power Juicer: PR Must Continue to be Masters of Content as Marketing Tactics Converge –
Bulldog Reporter
July 14, 2010 -
Expert Q&A: David Olson from ARAnet –
Fight Against Destructive Spin PR blog
June 21, 2010 -
Online Growth Boosts ARAnet Business –
Finance & Commerce
May 17, 2010 -
5 Tips to Hit the Marketing Message Trifecta –
iMedia Connection
May 10, 2010 -
Mat Release – Old Tool, New Day –
SoCal PR Blog
May 4, 2010 -
New Survey Yields Powerful PR Lessons: Consumers Want Engagement and Control Online –
Bulldog Reporter
April 23, 2010 -
The Evolution of PR Branded Content –
DeidreBreakenridge.com Blog
March 9, 2010 -
Message Trumps Medium in Social Media –
Bulldog Reporter.com
March 8, 2010 -
Branded Content – The Love Child of PR, Advertising and Direct Marketing –
PRBreakfastClub.com
March 3, 2010 -
Keeping Clean on the FTC Regs –
Adweek.com
February 27, 2010 -
Seven Ways to Boost Online ROI –
MarketingExecutives.biz
February 26, 2010 -
An ROI-boosting Alternative to Search Marketing –
iMediaConnection.com
February 22, 2010 -
Social Media Not Preferred Recommendation Resource –
MediaPost.com
December 16, 2009 -
A Pinch of Social Media Makes a Helluva Broth –
ConvinceandConvert.com
December 16, 2009 -
5 Tips to Maximize Online ROI –
iMediaConnection.com
November 16, 2009 -
Leverage the Reach of Local Newspapers –
PR News
November 12, 2009 -
Advertising’s Role in PR –
PRtini
October 9, 2009 -
5 Tips to Track Beyond the Click –
iMedia Connection
October 1, 2009 -
Consumers' move to online news offers opportunity –
PRNews
September 9, 2009 -
Beyond the Click: Nine Tips to Improve Measurement –
VisibilityMagazine.com
July 1, 2009 -
Read All About It –
Minnesota Business
April 20, 2009 -
Social Media – beyond the hype –
PRWeek
April 20, 2009 -
Brand Mentions Preferred Over Ads –
eMarketer.com
April 13, 2009 -
Expert Q&A – Hispanic Digital Network, ARAnet, and PR Newswire –
PRWeek
February 15, 2009 -
Getting More Mileage Out of Traditional PPC Tactics –
Search Marketing Standard
February 10, 2009 -
Out with the Old: 4 New Ways to Bridge the Gap Between Marketing and PR –
FuelNet.com
December 9, 2008 -
Countering a Tough Economy: Three Steps PR Must Take to Avoid Knee-Jerk Budget Cuts –
Bulldog Reporter
December 2, 2008 -
Making Distinctions in Contextual Advertising –
ClickZ
November 17, 2008 -
How to Avoid Gridlock in Web Traffic Analysis –
E-commerce Times
October 31, 2008 -
An Article on Why Articles Offer Opportunity –
Website Diva’s blog
October 30, 2008 -
Two Clicks are Better than One –
Marketer’s Lab blog
August 18, 2008 -
Advertising That Doesn’t Look Like Advertising –
MinnPost.com
June 13, 2008 -
Firm Does its Selling with Stories: ARAnet articles, offered free to newspaper publishers, promote its clients –
Minneapolis-Saint Paul Business Journal
November 23, 2007 -
Brand Building on A Budget: Steps to get your name out there –
Minneapolis-Saint Paul Business Journal
News releases
March 14, 2011 -
Brand Storytelling Leader Changes Name: ARAcontent is now Brandpoint
March 30, 2010 -
Second Year of Survey Says Americans are Responding to Online Advertising in Greater Numbers: Consumers most likely to read and act upon articles that include brand information
March 11, 2010 -
ARAcontent Now Preferred Provider of Lifestyle Articles for 1up! Media Web Sites
February 18, 2010 -
Buying Decisions Survey: Young and Highly-Educated are Most Influenced by Online Sources
February 09, 2010 -
Adfusion Launches New Channel to Help Advertisers Reach U.K. Consumers - Unique two-click solution now allows U.S. marketers to reach pre-qualified overseas audiences
September 24, 2009 -
Survey: Americans Increase Use of Online and Radio News Sources; Daily Newspaper and Television Use Drops - Second Year of ARAnet Survey Shows High-Income, College-Educated and Hispanics Increasingly Turning to Online News Sources
March 16, 2009 -
Survey Says Americans Respond to Online Advertising that Tells a Story: New study offers glimpse into how consumers respond to online ads
March 9, 2009 -
ARAnet and PR Newswire’s Hispanic Digital Network Join Forces to Give Marketers Access to Growing Hispanic Audience
February 2, 2009 -
Adfusion Named to Upshot50 List of Cutting-Edge Marketing Technology Providers
January 6th, 2009 -
Tough Economy Means Small Businesses Must Market Smarter:Marketing Pro Offers Tips to Help Companies Increase Return on Investment
December 16, 2008 -
ARAcontent Responds to Industry Trend Toward Shorter Newspaper Articles
October 29, 2008 -
Harrowing Economy Creates Opportunity for Marketers: Online Advertising Spending Trending Upward
September 25, 2008 -
New Survey Says Americans View Television, Daily Newspapers
as Most Credible: Consumers Consider Free Shoppers, Magazines Least
Trusted Sources of News and Information
July 23, 2008 -
ARAnet Announces New B‐to‐B Online Marketing Tool: Adfusion gives B‐to‐B marketers a way to drive qualified visitors to their Web destinations
July 8, 2008 -
ARAnet Inks Deal with TownNews.com to be Exclusive Provider
of Feature Article Content for Newspaper Web Sites